As soon as a product has been accredited, the producer is granted a licence to make use of the Oral Well being Basis approval brand on packaging and in advertising supplies. The brand is a trusted image for shoppers, so it’s important that it’s all the time used appropriately and according to our tips.
What the licence permits
Producers could show the brand on:
- Product packaging and outer cartons.
- Level-of-sale supplies and in-store shows.
- Promoting (print, digital, broadcast and outside).
- Web sites, social media and e-commerce listings.
- Commerce and promotional supplies.
Brand utilization tips
To guard the readability and integrity of the scheme, all use of the brand should comply with our official type tips. These cowl:
- Backgrounds and distinction.
- Minimal replica requirements.
Merchandise should not suggest, by way of wording or design, that:
- Accreditation applies to something aside from the authorized product.
- Accreditation represents a rating or choice over non-accredited merchandise.
- The product has the Oral Well being Basis’s medical endorsement exterior its agreed claims.
Modifications that require approval
Producers should notify the accreditation group if:
- Product formulation adjustments.
- New advertising claims are added.
- Packaging design adjustments in a manner that impacts brand placement.
- The brand is being utilized in a brand new market or nation.
Any new declare or important packaging change could have to be reviewed earlier than continued use of the brand.
Defending client belief
The worth of the brand is constructed on public confidence. Misuse of the brand harms the scheme and should lead to suspension or removing of accreditation.
