The orthodontic provide administration platform introduced the appointment following document progress within the preliminary half of 2026.
Orthodontic Particulars has named Robin Norfleet as vice chairman of provider success. The appointment happens as the provision administration platform experiences its strongest half-year thus far, including extra practices within the preliminary six months of 2026 than in all of 2025.
A long time of Trade Expertise
Norfleet brings 28 years of orthodontic gross sales expertise to the place. She beforehand labored as director of gross sales at Cloud 9 Software program, a cloud-based orthodontic apply administration system, main gross sales by means of the corporate’s acquisition by Accel-KKR. Her background additionally contains senior roles at Tops and GC America.
“Robin is aware of the business from each facet of the desk,” says Nick Wangler, Orthodontic Particulars co-founder, in a launch. “As we’ve simplified ordering for practices, it’s turn into clear that the identical expertise can remedy significant issues for suppliers too. Robin’s relentless drive and expertise make her the perfect particular person to assist create higher outcomes for suppliers, and in-turn, a fair higher expertise for the medical doctors we serve.”
Managing Elevated Order Quantity
Particulars at present serves greater than 280 practices throughout over 500 places of work. Based on the corporate, these practices are on tempo to order over 1 million models by means of the platform this 12 months. This quantity includes greater than 200 suppliers and encompasses a variety of apply wants, from medical provides like brackets and wires to workplace objects.
“I’ve spent my profession constructing relationships throughout the orthodontic business, and I’ve discovered that the best alternatives don’t come from bettering particular person transactions, they arrive from bettering how we work collectively,” says Norfleet in a launch. “We’re constructing a community that brings practices, suppliers, and gross sales groups collectively by means of higher transparency, stronger partnerships, and shared insights.”
Trade professionals have voiced assist for the transition. Dr Jeff Mastroianni, founding father of Wonderful Smiles Orthodontics, highlighted her operational experience and dedication to serving to practices succeed, noting her expertise for bringing folks collectively to unravel issues.
Headquartered in Indianapolis, Orthodontic Particulars serves practices throughout the US, Canada, and Australia.
Photograph: Orthodontic Particulars
